Doing everything we can to promote businesses like The Blue Post, Flat White, Violets/Med Cafe, Reign, The Jerk Drum, So High Soho, Folk, and all the others we’re delighted to be neighbours with. Plus directly below us, lies the famous Berwick St Studios. That said, we hope to be a small force in the positive direction. Before the gentrification and government intervention, which took away so much of what supposedly made this street great. Being on this street, building out the score from scratch, we got to speak with all the old-timers who remember the heyday of the market. Plus, some hard-to-find sneakers we get on resell at ‘market rates’ – unfortunately! We’d love to sell them cheaper but for now, it is what it is.īecause it’s the historical centre of the centre of the universe Soho. In terms of what people can expect, a curated, well-priced vintage store with upcycled streetwear and workwear. Hopefully, as time goes on, we can add something to this community and find our place as a young independent business where everyone is in their 20s. Living, working, and just being in Soho everyday is a literal dream come true. Sincerely, we set it up to follow our collective dreams – as mushy as that may sound. Why did you set it up, and what can people expect when coming to the store? Sure, sneakers are our first love but since bankers (and the likes) started treating sneakers as commodities – we reckon the culture is pivoting into a more holistic, classically influenced style. At Dunno, we call ourselves ‘Grown Up Streetwear.’ Which to us, just means less over branding, combining designer with truly vintage bits and not just hyping sneakers. Next came learning about Supreme, Palace, Stussy, Patta and the likes which ultimately was the final straw in us caring about fashion as a whole. First, it was the music Rap, Grime, and Hip Hop as a whole which led to an interest in sneakers. But on a whole, we’re definitely behind and so the internet was our portal. Sneakers in Dublin which gave Irish kids the access and information that Duke’s Cupboard does. Sure, as time went on we got one or two stores like Saint St. Growing up in Ireland, we didn’t have the same access and nearby reference points as you do here. What was your first introduction to streetwear culture? You guys are young and so humble, and I don’t feel we see enough of that in this industry. It’s so good to see a group of friends running something like this. A new vintage, upcycling and sneaker store on Berwick St. Lydia, Zak, and a bunch of the others are English. Filipp, Software Developer/General Tech lad, is Russian. Imogen Ivy, Head of Content, is from Australia. Dylan and I (Jamie) are from the Dublin-Wicklow border in Ireland, so is Spicebag our graphic designer. We got going last Friday 23rd July after about 6 months of preparation and since then we’ve all legit been on cloud-9. Curated, is actually open and being so well received. How you guys doing? Where did you grow up, and what you doing? We headed down with one of The Basements OG’s for a look round the store. ![]() Set up by a tight knit group of friends, we met the young entrepreneurs COO Dylan Cross and CEO Jamie Cameron. Their Instagram followed the six month journey of setting up an independent business, showing the process of doing up the store, all the way through to the grand opening. ![]() The store is a new independent specialising in vintage clothing, reworked and upcycled workwear and streetwear, as well as a selection of sneakers and sought-after designers and brands. Dunno Curated opened its doors on the 23rd of July, at one of our favourite spots, Berwick Street in Soho.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |